Marketing specialist and podcaster Brian Nicholas, my good pal, joins the show to discuss Marketing & Sales 101, and how these basic principles should apply to political campaigning.
How do we meet people where they're at? Is education or listening more key to winning votes? Just how important are name recognition and cults of personality in political success? And how do we respond to America's populist moment?
We discuss all this and more. (Plus, his take on pickles will leave you shook!)